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Sales and marketing professionals can take advantage of the cloud to centralize customer information and streamline business processes. With Microsoft Dynamics CRM hosted in the cloud, users can tailor the application to fit their needs. It uses the look and feel of familiar Microsoft products, so you spend less time learning software and more time servicing the needs of your customers.
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Paul Shread
Senior Managing Editor
eCRMguide.com
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Paul Shread is a veteran journalist who has been covering technology and financial issues for the Internet.com IT network for more than a decade. He has written extensively about the dot-com boom and meltdown, venture capital, grid computing, data storage, CRM and business intelligence.
Web site:
www.eCRMguide.com
Twitter: @eCRMguide
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Q: Why is CRM such a popular Web-based application?
A: CRM was the first software as a service (SaaS) application to catch on, and the reasons were many. Hosting CRM software in the cloud meant that organizations could save on infrastructure costs, software licensing and IT staff, while paying only for the services they used. In the process, they gained a shared, centralized, secure and scalable system with automatic upgrades for little effort and lower cost.
Q: CRM software existed on-premise for years. What is the value proposition for Sales & Marketing professionals when it’s moved to the cloud?
A: With the critical sales infrastructure turned over to a third party, organizations can focus on what they do best: selling their products. Sales and marketing people – and everyone else who needs access to sales data – benefit from a secure, centralized system that can be shared and accessed from anywhere and that is always up to date.
Q: What kinds of functionality are cloud-based CRM products better at delivering then their on-premise counterparts?
A: Cloud CRM services get your sales team up and running fast with a minimum of hassle and cost and without the need for special equipment and personnel. They can also grow with your organization and respond quickly to changes in demand. And having your data centralized and secure means access from anywhere for anyone who needs the data, and it also creates a central data repository for advance analytics and business intelligence.
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more resources for sales & marketing
With the recent global release of the latest version of Microsoft Dynamics CRM Online, Microsoft literally took its customer relationship management (CRM) software to a new level. The cloud-based CRM application provides sales, marketing and service professionals with the most flexible, robust, integrated and optimized version of Microsoft Dynamics CRM to date.
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Watch this demo to see how the marketing module in Microsoft Dynamics CRM helps businesses achieve superior segmentation, streamline marketing campaigns, track responses and gain actionable insights.
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Microsoft Dynamics CRM Online equips business professionals with access to customer information through a full suite of marketing, sales and customer service capabilities with a familiar Microsoft Office Outlook experience to help ensure rapid user adoption and fast results.
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CH2M HILL, an engineering, construction and operations company with 12 business units, used various tools and systems to support their sales activities. These disparate systems created data silos that made it difficult to gain an enterprise-level view of sales opportunities.
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Polaris had a collection of disparate call-logging systems that did not share information. The result was poor communication between groups, ineffective customer service and support, and redundant support efforts that impacted employee productivity.
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The Norris Group felt "locked in" with an online marketing vendor they relied on to capture, maintain, and use both customer history and order data in their marketing campaigns. Then the vendor eliminated critical features, leaving The Norris Group in a bind.
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You can try Microsoft Dynamics CRM Online through your web browser or through Outlook. Additionally, you can activate your monthly subscription at any time during your 30 days. And because it's hosted by Microsoft in the cloud, you will always be using the latest version.
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